Archive for the ‘Readings’ Category

Reading Assignment 2: “The Future of Advertising is Now”

Saturday, February 16th, 2008

This special report from strategy+business magazine published by the consulting firm Booz Allen, tells marketers they are doomed to fail if they do not understand and use the unique capabilities of the Internet to reach consumers. What do you think?

Dan Gillmor on Grassroots Journalism

Saturday, January 19th, 2008

Gillmor calls the advent of non-professional journalism “one of the healthiest media developments in a long time.”  Do you agree?  What do you think of Wikipedia? Is it a credible source, as Gillmor says? Why or why not? Gillmor cites examples of independent journalists being able to support their efforts through advertising or direct support from readers.  Do you expect this business model to grow? What does this mean for traditional media outlets?

Article Two: The History of Online Journalism

Thursday, January 10th, 2008

In his article, ‘ The History of Online Journalism,” David Carlson traces the roots of digital news from Britain’s “teletext” system of the 1970s through the dawn of Yahoo!, AOL and the rest. What were some of the keys to success for the technologies that survived? Did Carlson leave out any key developments? Much has happened in the field since 2003 when the article was first published. If you were to continue the history from 2003-2008, what would be the highlights? How do you see online journalism changing in the future?

This article was handed out in class Monday. Please check with a classmate if you need a copy. Post your thoughts here and aim to offer fresh comments playing off the ideas of those who post before you.

Article One: What did you think of “As We May Think”?

Thursday, January 10th, 2008

In 1945, The Atlantic Monthly published an article by Dr. Vannevar Bush, director of the U.S. Office of Scientific Research and Development. Bush called on his fellow scientists to develop new tools to record and organize the wealth of their knowledge. Bush wrote: ” The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily important item is the same as was used in the days of square-rigged ships.”

What do you think of Bush’s ideas? What technologies did he anticipate with accuracy and which would be useful inventions today? Have we developed adequate tools to access and evaluate new scientific developments? Or is our world much the same as what Bush saw in 1945, too much information, poorly organized.

This article is available for student access in Blackboard/Documents/Week One. Please post your thoughts on this article by noon, Monday, January 14. I encourage you to bring in - and link to - alternative points of view, to read the comments of others and to respond to those in your individual posts.